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Scaling Your Business in the New Normal

Scalability is concerned with capabilities and capacity. Is there space for growth in your organization? Will your company’s processes, equipment, and workers be able to deal with the increase?

Many companies are still working on their return-to-office plans. And though some are revising specific details in light of COVID-19 surges in some regions, organizations must get a grip on what matters regarding remote, hybrid, and the post-pandemic future of work. If your company’s development leads it to stumble due to misunderstanding, orders slipping through the gaps, inadequate personnel, miscommunication, or a lack of production or delivery capacity, you will have dissatisfied consumers.

Manual procedures that were acceptable when you were little may now prevent you from moving quickly enough. You’ll either be struggling to extinguish flames or fighting to breathe the air above the water, and this is all more exhausting than most make it seem to be.

Scaling a business entails laying the groundwork for your company’s development. It involves being able to develop without being hindered. It requires preparation, money, appropriate systems, personnel, procedures, technology, and partners.

Draw Up Your Game Plan

Examine the internal procedures of your business to see whether it is ripe for growth. You won’t know what to do otherwise unless you first evaluate where your company is today.

Plan what you have to do to increase sales. Suppose you have increased or quadrupled your orders overnight. Do you have the staff and procedures to handle these extra business transactions without failing or gaining a poor reputation? This is when a good plan proves itself useful.

In my view, the perfect strategy starts with the complete forecast of sales growth, divided by the population of new clients, orders, and revenue you want to generate. Include a table that breaks the numbers every month. Your plan for sales acquisition is more realistic if you are more comprehensive. Then, construct a similar estimate of costs based on including all new sales orders, technology, personnel, equipment, and processes.

Examine every item on your current P&L to see how it might be impacted. Expenses are going to increase; you have to anticipate where and how. Include another cost worksheet that sets the price to accomplish your sales estimate.

Try to examine it all. You have to think and research seriously to get correct estimates of costs, but this will enhance your approach.

Get Funding

Scaling a company is not cheap. Your expansion strategy may include the following:

  • Recruiting additional employees.
  • Using new technology.
  • Acquiring new equipment and buildings.
  • Developing reporting tools to track and manage outcomes.

How will you get the funds to invest in growth?

Another idea is bootstrapping. However, it usually takes years to develop just via bootstrapping. Other cash-awarding small company competitions, such as the FedEx Small Business Grant Contest, open for submissions on February 21, 2017. This is a great chance if you have a compelling story about your company and may benefit from a $25,000 award and $7,500 in FedEx Office® print and business solutions.

It’s also a good idea to look for possible bank funding to assist in speed development, such as an affordable small business loan or a line of credit to draw on – start with how much you’ll need. And get started on your applications.

Invest in Technology

Technological developments have made Scaling a business more straightforward and less expensive. You can achieve vast economies of scale and excellent production with less labor when you invest correctly in technology. By decreasing human work, automation may help you run your business more efficiently and at lower costs. And system integration is a critical area of potential in most industries.

Companies do not depend on one system now; they may have a score or more. Such systems do not interact with one another. And sometimes, some silos aggravate management and coordination problems as your company grows.

It is now a great chance to explore innovative solutions that reduce time and cost in all aspects of your business while taking significantly more significant quantities. Consider CRM, sales management, inventory of marketing automation, accounting, personnel resources, shipping, and other technical solutions.

Software should be reviewed, but connectivity and infrastructures such as servers, PCs, printers, and telephone equipment should also be evaluated.

Scaling necessitates making difficult decisions. What internal functions can and should you do – or not perform? Pivoting your company with a new strategy requires many adjustments to be executed quickly. Even if you devise the most effective new plan, much drama, and mayhem might follow if it is not effectively implemented. These are some of the things to think about while growing a company. Have you had any difficulties growing your business?

Jeremy D. Mena
Alcohol geek. Future teen idol. Web practitioner. Problem solver. Certified bacon guru. Spent 2002-2009 researching plush toys in Miami, FL. Won several awards for exporting tar in Libya. Uniquely-equipped for managing human growth hormone in Libya. Spent a weekend implementing fried chicken on the black market. Spoke at an international conference about working on carnival rides in Miami, FL. Developed several new methods for donating jack-in-the-boxes in Edison, NJ.