How important is your online reputation? You’d be surprised. Even if you’re doing great business, you need to know what people are saying. Let’s face it – when it comes to your online reputation, you can’t get away from social media, but you can effectively manage it. Why is this so important? First, your reputation affects your business. It influences the way people view you, your organization and helps decide whether they will spend money with you or your competitors.
Here are three tips to help you navigate the world of reputation management social media demands:
Review your current online reputation
This is a must. That means looking at all your social posts, comments, mentions, and reviews from customers, competitors, and third-review sites. Everywhere you show up, you should know what’s being said about you and your business.
Track what’s happening on your profiles
If you don’t track your profiles, you won’t know when someone is talking about you or your brand. It would help if you had notifications that alert you when someone tags and mentions your business, when someone uses your business name in a hashtag, and branded keywords you use.
Respond to your audience
Part of your public relations strategy is to interact with the media. That means responding when someone mentions you or your brand and make the response personal. Always say thanks at the end. If someone has an issue, move the conversation off social media.
How to remove a bad review on Facebook
While most people think you can go on Facebook and remove a bad review, it’s not that easy. You may be wondering how to remove a bad review on Facebook, but one of the best things you can do is report the Facebook review. Here are the steps:
- Go to the review.
- Click on the three dots at the top, then select “give feedback on this review.”
- Once you see the pop-up, select the closest description to your issue.
If Facebook does not remove the review, it’s always a good idea to respond. Always keep things professional. This demonstrates to your audience that you are proactive and care about your services.
You should always be proactive and take action based on what you hear about your brand. Research your analytics to see what works and what doesn’t, listen to criticism, make improvements where needed, and read every comment. You need to know what people have to say. Having thick skin is key when handling unfavorable reviews, but you can keep your reputation intact by applying these simple tips.
Don’t wait for a crisis to occur before paying attention to your online profiles. Make sure you have a handle on things before you really need to. Working with a team that can help you improve your online reputation can make a difference. Your business is depending on you.