Fidelity Updates Advisor Tech Platform

Fidelity added new gear to its marketing consultant technology platform Wealthscape that it says will assist advisors “get smarter” and “flow faster.”

According to Tim Morello, vice chairman of product control at Fidelity Institutional, most advisors and firm leaders did not input the wealth control enterprise due to the fact they had been “obsessed on era.”

“Our position is to offer them with era alternatives they can be confident will supplement their present operations and develop with their firms, and we’re substantially elevating the bar this yr,” Morello said in a announcement. “We make this all available thru our open structure framework while, importantly, fueling our equipment with sturdy information. This is how we’ll assist advisors get smarter about their customers and flow quicker — a tempo this is important to scale their companies.”

The new skills — Consolidated Data, Insights + Analytics, and Wealthscape Integration Xchange — may be reachable through Wealthscape later in 2018.

The “Consolidated Data” device, in order to pilot in the 1/3 area of 2018, aggregates data from outside bills to offer advisors with a complete view of customer property across economic establishments.

Fidelity will mixture facts on an ongoing foundation from multiple assets, such as Fidelity information, assets under administration, client-permissioned information, market statistics, purchaser courting management (CRM) records and firm-supplied statistics.

The new Insights + Analytics device, on the way to also pilot in the 1/3 region of 2018, explores how quantitative techniques — such as synthetic intelligence, gadget learning and predictive analytics — can assist advisors save time, develop their companies and decorate their relationships with customers.

The first custom-constructed solution inside Insights + Analytics can be a set of book analytics talents, evolved intently with purchaser remarks and Fidelity practice management expertise to create a “story-based” interface that helps advisors solution real commercial enterprise questions.

The Wealthscape Integration Xchange, that is anticipated to be to be had in Q3 2018, will provide advisors with an open structure digital marketplace that enables them to select suitable facts integrations, inclusive of utility programming interfaces (APIs) and connections among greater than one hundred 1/3-celebration technology answers.

Wealthscape started to roll out in 2016 and 2017 — first with Fidelity’s integrations with planning software from eMoney Advisor, and following up with get admission to to Fidelity’s Performance Measurement solution and Fidelity AMP (Automated Managed Platform), a virtual advice providing co-advanced with eMoney.

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